How Arushi Jain Turned Her Vision into Reality by Successfully Building Emori
Behind every successful brand, there is a story of passion, persistence, and purpose. For Arushi Jain, the founder of Emori, the journey of building a trusted diamond jewellery brand was not just about business, but about turning her childhood fascination into a meaningful reality.
From Corporate Career to Entrepreneurship
Arushi’s academic journey began with engineering at Panjab University and later management at IIM Calcutta, two foundations that gave her both technical and strategic insight. She went on to build an impressive career, starting with investment banking at Goldman Sachs, followed by consulting roles and later joining OYO, where she played a key role in driving revenue and product-led growth.
With more than 10 years of experience in the online and consumer tech industries, Arushi had already proven her ability to create impact in established companies. Yet, she always carried a deeper dream to create something of her own that would deliver high quality products and genuine value to consumers.
A Childhood Connection with Diamonds
The seed for Emori was planted in Arushi’s childhood. Growing up with grandparents in Surat, the hub of diamond cutting and polishing, she was naturally drawn to the brilliance of diamonds. Over time, this fascination was accompanied by an awareness of the environmental concerns and ethical challenges linked with traditional diamond mining.
Her discovery of lab grown diamonds became the turning point. They offered the same beauty and brilliance as natural diamonds, but with the added advantages of being affordable, sustainable, and allowing people to buy a larger and better quality diamond within the same budget. For Arushi, this was the perfect way to combine her personal passion with her professional ambition.
The Birth of Emori
With customer happiness and trust at the core of her values, Arushi founded Emori, a brand built to make diamonds more accessible and affordable without compromising on quality.
From the very beginning, Emori was designed with a clear mission:
- To make diamonds accessible to everyone who dreams of owning them.
- To build lasting relationships with customers, just like the shine of diamonds that never fades.
This mission was not only about jewellery but also about making people feel special during their most important moments.
Growing with Every Customer
What started as an entrepreneurial dream soon became a growing brand. Emori’s collections now include a wide range of lab grown diamond rings, necklaces, pendants, and earrings, each designed to match both daily wear and milestone occasions. The jewellery reflects both modern style and timeless beauty, making it perfect for customers across different age groups and preferences.
The brand’s success also lies in its ability to balance innovation with trust. Every piece is ethically crafted, certified, and designed to give customers confidence and joy in their purchase. With every happy customer, Emori’s community has grown stronger.
A Vision for the Future
Arushi’s vision does not stop here. She believes that lab grown diamonds will shape the future of the jewellery industry. Her goal is to take Emori to every corner of the world, making sustainable diamond jewellery an easy choice for all.
What began as a childhood fascination has now transformed into a brand that inspires trust, celebrates love, and redefines how people view diamonds.
